Money Minx: net worth and investment tracker for diversified DIY retail investors
Together with my husband, we transformed a lofty idea, initially conceived at our kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition and an acquisition by Arta Finance in 2022.
With minimal budget, I led brand development and content marketing initiatives. My strategy centered on strategic, SEO optimized content and a “scrappy” execution approach, which proved instrumental in driving our success. Money Minx had a 40% month-over-month growth in its user base and grew from $0 to over $622 million AUM over 18 months.
Initially created to solve a problem we were experiencing at home, Money Minx became the go-to personalized investment dashboard and net worth tracker, providing DIY retail investors with their full financial picture, no matter how diversified, all in one place.
Key Skills: Copy Editing · SEO Copywriting · Content Strategy · Branding & Identity · Social Media
- Developed company name, brand voice and style
- Mangaged team of 5 writers and oversaw all editorial for the Money Minx’s Diversified Investing Blog
- Created company SEO and keyword targeting strategy, wrote SEO optimized articles and investment platform reviews – here are a few examples:
- Provided proofreading and editing for various content including emails and web copy