Over my career, I’ve had the pleasure of working with some great companies, working side by side to design and develop marketing and communications assets. Most recently, I’ve worked with Arta Finance, leading end-to-end content lifecycles for company podcast, blog, newsletter, and LinkedIn social media. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a walk in the park.
I was a the lead executive ghostwriter for the CEO on company channels and external publications in addition to drafting various social media posts for CEO, COO and angel investors. (Examples available upon request.)
I focus on writing conversational materials in clear “plain English” rather than jargony marketing spiel that’s overloaded with financial terms. The best way to reach and resonate with an audience is to talk with them, never at them.
Here’s a list of selected published works:
Corporate Blog: Arta Insider
I launched company blog and was lead writer for first to years, laying the foundation for concept, style and content focus.
What do you do when a startup is in “stealth mode” and you can’t talk about the company or what it’s building? Shine the light on the extraordinary team using feature articles.
I was the lead in launching the company podcast, managing all from interiview “prep” to publishing and promotion.
I launched, wrote and managed the bimonthly company newsletter, growing from 0 – 10,000 subscribers. I manage a team of 8-10 stakeholders across teams for input and curated each edition. The inaugural newsletter saw an open rate of 79.35%!