Jessica was the co-founder and Chief Marketing Officer of Money Minx, a personalized investment dashboard and net worth tracker. She helped successfully transform the company from a lofty idea pitched by her husband at the kitchen table into a bootstrapped powerhouse that was featured in TechCrunch here and here.
With a lean team of two and a minimal budget, Jessica led the charge in brand development and marketing efforts, leveraging a focus on content marketing and “scrappy” execution to drive success. Money Minx grew to track over $622 million, with a user base that grew by 40% month over month.
Money Minx was beloved by its members, many of which were couples that were able to get on the same “financial page” for the very first time. Jessica’s marketing efforts helped secure funding from angel investors, leading to Money Minx’s acquisition by Arta Finance in early 2022.
Following the acquisition, Jessica worked as “Editor in Chief” at Arta working to demystify sophisticated personal finance and promote the power of digital family offices for wider accessibility. As Arta’s first marketing hire, Jessica helped develop the company’s brand voice and tone, content strategy, editorial calendar, feature articles, and overall reach.
She launched Arta’s bimonthly corporate newsletter, podcast and blog along with developing the majority of the content across those channels. She also laid the groundwork for the company’s social media presence, ghostwriting for executives and investors.
Jessica is a contributing author to GPT Hacks, a newsletter designed to help startup folks run super lean and accelerate growth with AI tools like ChatGPT. She’s also an Amazon best-selling author with over 20,000 copies sold and counting.
Key clients in her consulting practice include Nissan North American, Saatchi and Saatchi, and One Roof Energy.
Prior to her entrepreneurial days, Jessica began her career at a startup called MusicMatch (acquired by Yahoo in 2004) before going on to work as a brand planner at Cohn & Wolfe public relations agency.
Jessica lives in sunny San Diego with her husband and kiddos.
Connect on LinkedIn.