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Arta Finance: Content Strategy & Execution

Over my career, I’ve had the pleasure of working with some great companies, working side by side to design and develop marketing and communications assets. Most recently, I’ve worked with Arta Finance, leading end-to-end content lifecycles for company podcast, blog, newsletter, and LinkedIn social media. I ensure all content is on-brand, SEC-compliant, and makes sophisticated …

GPT Hacks

I’m a contributing author to GPT Hacks, a newsletter designed to help startup folks run super lean and accelerate growth with AI tools like ChatGPT. After launching and bootstrapping several projects and small businesses, my husband Hussein decided to write a weekly newsletter for people just like us. I contribute marketing-focused pieces that illustrate how …