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Arta Finance: Content Strategy & Execution

At Arta Finance I lead end-to-end content lifecycles for company podcast, blog, newsletter, and LinkedIn social media. I ensure all content is on-brand, SEC-compliant, and makes sophisticated wealth-building feel like a walk in the park.  I was a the lead executive ghostwriter for the CEO on company channels and external publications in addition to drafting …

Money Minx: Branding & Content

Money Minx: net worth and investment tracker for diversified DIY retail investors my husband and I transformed a lofty idea, initially conceived at our kitchen table, into a bootstrapped powerhouse, earning TechCrunch recognition (here and here) and an acquisition by Arta Finance in 2022. With minimal budget, I led brand development and content marketing initiatives. …

Super Sibling Book Series

Over the last ten odd years I’ve had the pleasure of working with some great companies, working side by side to design and develop new apps and improve upon existing products. I mainly focus on designing clear, understandable interfaces and creating a goal oriented user experience through iteration and prototyping. I know… it sounds very …

Podcast: Prep to Publish

Launching and managing the Arta Finance’s podcast, “Live Long and Prosper,” requires a blend creativity and strategic insight. For each episode, the process begins with the development of a creative brief for the CEO, serving as the podcast host, to ensure thorough preparation for interviews and recordings. This brief outlines key topics, guest insights, and …